Privacy Policy
Effective: October 28, 2026
This policy explains how The AC Therapist LLC, doing business as Home Therapist Cooling, Heating, and Plumbing (“we,” “us”), collects, uses and shares personal information through callhometherapist.com, our booking and pricing tools, our customer portal at hometherapist.pro, our calls, texts, chats and emails, and our service visits. Our employee app (HomeT) has its own policy.
1. Information we collect
- From you: name, phone, email, service address, ZIP code, the problem you describe, scheduling preferences, signatures, photos or videos you send, and messages you send us. Card payments are handled by our payment processors; we do not store full card numbers. Financing applications go directly to the lender.
- During service visits: photos and video of equipment and work areas, equipment model and serial numbers, technician notes, and test readings.
- From calls, texts and chats: call recordings and transcripts, messages, and call tracking details such as your phone number, the time of the call, and the website page or ad that led to it.
- Automatically on our website: IP address, device and browser, pages visited, the site or search that sent you, approximate location, ad click identifiers (such as GCLID and fbclid), and cookies. This includes our own first-party cookies that record which page and source (for example search, an ad or an AI assistant) led you to call, text or book. We may also record how visitors move through pages (clicks, scrolls and taps) to find and fix problems with the site. Text you type into forms is masked and not recorded by that tool.
- From others: leads and messages from advertising and review platforms, and approval status from financing companies.
We do not ask for Social Security, driver’s license or health information.
2. How we use it
To schedule and perform work, send arrival updates, estimates, invoices and receipts, take payments, handle warranty and maintenance plans, answer questions, review call quality and train staff, improve the website and booking, measure and improve our advertising, prevent fraud, keep required records, enforce our agreements and protect our legal rights, and send marketing when you have agreed to it.
3. Automated and AI tools
Some calls, texts and chats may be answered by an automated assistant. We use AI services, including OpenAI and Anthropic, to transcribe and review recorded calls for quality and training, and to help our staff draft messages and content. We do not use these tools to make decisions that have legal effects on you.
4. How we share information
We do not sell personal information for money. We share it:
- With service providers that run our business: Housecall Pro and HT OS (scheduling, estimates, invoicing and customer portal); GoHighLevel (customer records, calls, call tracking and recording, texts, chat and automated assistant); Stripe and our card processors (payments); QuickBooks Online (accounting); Zoho and ZeptoMail (email); Google Workspace; Microsoft Clarity (website usage recordings with form fields masked); and our website host. They may use the information only to provide services to us.
- With advertising and analytics partners: Google (Ads, Analytics, Tag Manager) and Meta (Facebook and Instagram, through the Meta Pixel and Conversions API). They receive website activity, and for people who contact or book with us, may receive contact details in hashed (coded) form, so we can measure which ads bring real customers and choose who sees our ads. These partners use the information under their own policies.
- With lenders and lease companies, when you apply for financing.
- When required or to protect rights: with courts, government agencies, insurers, attorneys and collection agencies, and to enforce our agreements, lien rights and payments.
- In a business sale or merger.
- Publicly, when you choose: for example reviews you post.
Mobile information is never shared with third parties or affiliates for their marketing or promotional purposes. Text messaging opt-in data and consent are not shared with any third parties. This does not include service providers that send texts on our behalf.
5. Cookies and your ad choices
You can block or delete cookies in your browser settings, opt out of personalized Google ads at adssettings.google.com, adjust Meta ad preferences in your Facebook or Instagram settings, and use the industry opt-out tools at optout.aboutads.info and optout.networkadvertising.org. Blocking cookies may affect how the website works.
6. Texts, calls and email
Service texts and marketing texts are explained in our Terms of Use. Reply STOP to stop texts or HELP for help. Use the unsubscribe link to stop marketing email. Opting out of marketing does not stop messages about a service you requested.
7. Call recording
Calls to and from us may be recorded and transcribed, and you are told at the start of the call. If you do not want to be recorded, tell the person or assistant at the start of the call.
8. Photos from service visits
We photograph equipment and work areas for records, warranty, quality and marketing. Marketing may show the street area, city, ZIP code and job details, but not your house number, face, voice or name without your consent. To keep photos of your job out of marketing, tell your technician or email service@callhometherapist.com. Removing photos already published may take up to 60 days.
9. How long we keep information
- Service records, invoices, warranty and payment records: at least 7 years.
- Job photos and notes: for as long as we may service the property, plus 7 years.
- Call recordings and transcripts that contain a job approval, a payment arrangement or a dispute: kept with the job record for 7 years. All other call recordings: up to 24 months.
- Website usage recordings: according to the tool’s retention settings.
- Marketing opt-outs: kept permanently so we can honor them.
- Website and ad data: according to Google’s and Meta’s retention settings.
10. Your requests
You may ask to see, correct or delete the personal information we hold about you by emailing service@callhometherapist.com with the subject “Privacy Request.” We verify your identity before acting and respond within 45 days. We may keep information we need for tax, warranty, permit, lien, legal or dispute purposes, and to honor opt-outs. Florida’s Digital Bill of Rights and California’s privacy law apply only to businesses above certain size thresholds that we do not currently meet. We offer these requests voluntarily.
11. Security
We use reasonable safeguards, including encryption in transit and limited access. No system is perfectly secure. If a breach affects your information, we notify you as Florida law requires.
12. Children
Our services are for adults. We do not knowingly collect information from children under 13.
13. United States only
We serve the Tampa Bay area of Florida, and information is stored in the United States.
14. Other websites
We are not responsible for the privacy practices of websites we link to.
15. Changes
We may update this policy by posting a new version with a new effective date.
16. Contact
The AC Therapist LLC d/b/a Home Therapist Cooling, Heating, and Plumbing, 1408 W Linebaugh Ave, Tampa, FL 33612. (813) 343-2212. service@callhometherapist.com.